Rob & Michelle Avis
Verge Permaculture Founders
Even starting out as engineers in Calgary’s oil fields, Rob and his wife and business partner Michelle Avis knew their careers lay in creating solutions that would heal the land….and since leaving the oil fields in 2008 they reinvented themselves in a way many professionals only dream of doing.
Rob and Michelle launched Verge Permaculture, an internationally-recognized and award-winning regenerative design, consulting, and education center. Verge has led the next wave of permaculture education, teaching homesteaders how to live abundantly in harmony with nature, and training career-changing professionals how to build successful businesses combining technology with earth science and eco-entrepreneurism.
As skilled Professional Engineers, they offer a depth of practical expertise in building science and appropriate technology (solar, wind, combined heat & power), as well as rainwater harvesting, agro-ecology, ecosystem engineering, soil regeneration and onsite wastewater treatment / septic design.
Rob and Michelle have studied regenerative design internationally, interning at the pioneering Nordic Folkecenter for Renewable Energy in Denmark; researching sustainable farms, eco villages, and renewable energy installations from Calgary to Latin America; and completing three permaculture certifications in the US, Australia and Canada. Rob later spent three months volunteering at the Australian Permaculture Research Institute and became one of its first certified teachers. Since then, he and Michelle have visited many of the world’s leading permaculture sites, and brought many internationally-known teachers to present at Verge.
With ongoing training and practice in dozens of sustainable technologies ranging from natural building materials to greywater systems, wind turbines to soil and wetland restoration, they’ve converted their urban Calgary home into a living permaculture project complete with a front-yard food forest, water-harvesting features, passive solar greenhouse, and energy retrofits on the house.
Since launching Verge, they’ve helped more than 15000 students and a growing number of clients design and/or create integrated systems for shelter, energy, water, waste and food, all while supporting local economy and regenerating the land.
They have earned testimonials from permaculture’s bestselling author Toby Hemenway, dryland-restoration guru Craig Sponholtz, and “beyond-organic farming” superstar Joel Salatin among others. Leading permaculture designer/trainer Geoff Lawton calls Verge “one of North America’s premier permaculture design and education companies!”.
In 2019, Rob and Michelle moved to a 65-hectare [160-acre] wooded property in central Alberta, Canada, and they now spend most of their free time putting the into practice what they teach while building their own permaculture property.
Rob finds balance in his life by spending free time outdoors with his wife and two children, and by devoting time to his meditation practice. In his odd extra moments, he can be found tinkering in his shop, cooking up a new recipe in the kitchen, picking out chords on his new guitar….or jotting down notes on his latest entrepreneurial idea.
Michelle is focusing her time and energy primarily on the couple’s two young children, while growing microgreens, sprouts, herbs & veggies in the Verge greenhouse and gardens (take a virtual tour here).
The Verge Team
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Alain D’Aoust Verge Academy Director
Alain has spent the last decade working on local food projects, delivering school garden programs and developing community-based permaculture in the Seaway Valley of Eastern Ontario.
He and his family have since settled on a new rural homestead where they have designed and built a simple home and are developing their 10-acre parcel using the Building Your Permaculture Property process.When he isn’t farming or collaborating on projects, he can usually be found in the kitchen preparing nutrient dense meals or paddling down a river somewhere.
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Amy Reynolds PDC Course SpecialistPermaculture was Amy’s way of being, before she knew the word. She has always viewed nature as our best teacher, demonstrating how connection and cooperation are the keys to creating resiliency. Since completing her online PDC with Verge Permaculture in Fall 2020, she has volunteered on the board of the Permaculture Calgary Guild, at Highfield Regenerative Farm and with a handful of other permaculture groups within the community.She loves to grow, both in the garden and her skills! Over the past few years, she has experimented with growing mushrooms (indoors and outside); milking goats and making natural cheeses; maintaining a sourdough culture and making different breads; and most recently, making her own chocolate. Wild foraging and making herbal salves/tinctures are high on her list to try next!
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Carmen Lamoureux Lead Instructor
The lead instructor for the Verge PDC, Carmen has had a varied career, working for the Alberta government in the fields of sustainable resource management, forestry and privately in silviculture, soils and horticulture. As founder and owner of Calgary’s URBAN FARM SCHOOL, as well as the Urban Farm Permaculture Project, she is dedicated to helping emerging gardeners and permaculture enthusiasts gain the freedom, confidence and skills they need to live more abundant, sustainable and resilient lives. Having grown food organically for over 4 decades, Carmen gets excited about helping others cultivate great food, and in turn, great selves. (Verge PDC Grad 2013)
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Erin Woods Marketing Coordinator
Erin is the Marketing Specialist for Verge Permaculture. Her background began in journalism and media relations as a result of studies at MacEwan University. Erin is very versatile with a jack-of-all trades skill set. After a few years working with traditional media and advocacy groups she began to build and upgrade websites for local clients while also coming onto the Verge Team. Erin is also a beekeeper running her business as Crave Honey Alberta and loves to spend time outdoors in rural Alberta with her family where she is a fourth generation homesteader.
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Farrah Thompson Course Coordinator
Born in the scenic landscapes of Scotland and later embracing the diversity of Canada, Farrah is an experienced herbalist, educator, and nature enthusiast. She is most drawn to the healing abilities of plants and the transformative impact they can have on people.
Her passion is encouraging others to build a deeper connection with their local ecology and to consider the broader implications of how we relate to each other and the world around us.
Prior to joining the Verge team, Farrah honed her business skills in various roles in customer service, education, and student services. Leveraging her extensive background, she is deeply committed to guiding our students along their unique paths towards a more environmentally friendly and sustainable lifestyle.
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Katlin Robinson Director of Education
Katlin is our team lead and business strategist extraordinaire. Katlin is a self-declared permaculture groupie. She has been dabbling in permaculture for more than a decade, beginning with a roof-top container garden in downtown Toronto. More recently she’s been on a slow journey of transforming her urban property in southwestern Ontario into a permaculture space. She has an extensive background in both business and education, having led trainings internationally. When she’s not helping support Verge’s mission she works in the mental health field as a yoga therapist.
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Madi Veitch Farm Store Manager / Bookkeeper
As the Verge Farm Store Manager, Madi has been working closely with local farmers and butchers to produce high quality, nutrient dense, cleanest ingredient list, YUM, Grass-fed and finished beef products. She also takes care of some bookkeeping and other administrative tasks.
Madi moved to Yeoford, AB from Dunedin, New Zealand in 2021. Her background is in food and coffee, and she has spent the most part of the last 12 years running cafes and restaurants in NZ. When she’s not in the kitchen you can usually find her outside in the garden, going on walks with her growing pack of animals, or at the pub. She lives on a lovely piece of land with Mitch – you can follow their journey of turning a hobby golf course into a regenerative permaculture orchard on Instagram.
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Maurice Cardinal Marketing Manager
Maurice’s family on both sides have practiced permaculture for several generations. He has a long and storied past as a marketing and communications specialist in the natural resources sector that includes agriculture and fisheries.
He’s a respected activist who has championed human relations issues regarding mainstream news media, the Olympics, the protection of wild salmon, and more.
Maurice, an accomplished book author, has managed projects hands-on in almost every corner of the world and has considerable experience writing stories and producing video that helps the world understand critical ecological and environmental issues. Since 2014, he’s researched, produced and written extensively about blockchain, cryptocurrency, tech projects and campaigns at the institutional level, and for commercial and fine arts globally.
Maurice has produced high visibility projects viewed by millions in partnership with and/or sponsored by CBS, CBC, WIRED, and countless other publishers and organizations, as well as Fortune 100 and 500 companies.
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Phila Hoopes Sales & Marketing
Phila Hoopes is Verge’s long-time marketing copywriter, transitioning to the team in 2021 after serving as a freelance contractor for more than 10 years. A graduate of Verge’s 2020 Permaculture Design Course, she brings decades of combined copywriting, technical writing, and journalistic experience to her work. She hails from Baltimore, Maryland, where she’s implementing her permaculture project and networking on stormwater management issues, rigorously supervised by three cats and wildlife of various species. (Verge PDC Grad 2020)
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Jen Nobel PDC Coordinator / Design Mentor
Initially an architectural graduate, Jen first heard of permaculture on a trip to Sierra Leone with Earthship Biotecture in 2011, but wasn’t formally introduced to it until she took a few introductory workshops with Jardins sans Frontières in Montreal. Everything seemed new yet was so basic; permaculture struck such a chord with Jen that she felt like her brain was being rewired. After taking Verge’s Professional Development PDC with 1-on-1 mentoring, Jen moved away from architecture and interior design to launch Northbound Bloom where she designs edible and naturalized landscapes and acreages (Verge PDC Grad 2017).